"Plan, do, and measure." Learn four strategic questions you need to ask when planning the most successful marketing for your business.
Shannon is both entrepreneur and educator (Professor, actually) in the marketing and management field. She works with business leaders to help them zero in on their customers and to increase sales by developing marketing communication strategies that work.
She has a wide range of experience having worked with law firms and cement plants to nonprofits and even federal government managers. Like many of us, Shannon has juggled a career around raising kids - and though her career path emulates a moth in a porch light rather than ascending corporate rungs, she brings a lot of curiosity and competence to her consulting work at Incisive Marketing and post-secondary teaching.
Hear Joel's entrepreneurial story as he built Naked Underwear from an idea to a public company, with all the highs and lows that came along the way!
How to not become a slave to your own business, is just one of the key tips shared in this podcast!
Monique Blokzyl is the founder of the Business Launch Portal which supports startup entrepreneurs worldwide to rocket their ideas into enterprise. Monique is also an international speaker, trainer, coach and published author. She won the Public Speaking Toastmasters competition twice at the European level, and has shared the stage with motivational speakers like Sheryl Roush and leaders like the US foreign minister John Kerry and the Malaysian Prime Minister Najib Razak.
Her weekly Business Launch Radio show regularly attracts thousands of listeners in more than 60 countries. Before becoming an entrepreneur, Monique worked for almost 15 years in different international leadership positions in Marketing and Change Management. She is just a wealth of knowledge from real first hand experience!
A few of the things you will learn in this interview:
- what are the first steps to take to start a new business
- what should you consider as an entrepreneur to not become a slave in your own business
- how do you convince people fast and easy, to win them as clients, partners, or any other way
Imagine being the last passenger off the Miracle On The Hudson airplane that landed on the Hudson River in New York City on Jan 15, 2009. Would that change your life? It did for my guest today, Dave Sanderson! He went on to become a motivational speaker, and ultimately wrote a book called Moments Matter. Listen to his incredible story and get his nuggets of wisdom for a life lived with purpose, knowing that every moment matters!
I wanted to kick off Season 5 of the Elaine's Kitchen Table Podcast with a bang - so I interviewed one of my Mompreneur heroes and mentors - Ruthie Burd, founder of The Lunch Lady!
This interview is chock full of amazing advice and wisdom from Ruthie, who has "been there and done that", as she is coming up on the 25th anniversary of her business!
In this episode, learn:
Ruthie's go-to resource: Ask questions of others! There is no hyper-link for this resource, she simply recommends talking to others to find out how they do things (a great reason to join with our show sponsor, Mompreneurs Canada)